How to Find Your “Big Why” with 7 Questions

7 Levels Deep is a powerful awareness-building exercise by Dean Graziosi that helps to reveal your, perhaps unconscious, driving motivations, or your “Big Why.” While it appears simple, this exercise is actually deceptively difficult because it forces you to really examine why you want what you want a a deeper level. This exercise will show you how to find your “big why.”

You want something. Perhaps you want to be rich, or famous, or successful, or blissfully in love. In any case you want something. It may surprise you to learn that often we want things, and don’t even know why. Or, we tell ourselves a general why, and miss our deeper reasons, and therefore, miss tapping into a vast pool of persistence.

Life gets tough, and things go sideways. Often the “path” to success is more of an obstacle course. In order to persist, an emotionally powerful reason, a “big why” is very beneficial.

Any coach or personal development guru will talk about your “big why,” and tell you how important it is for your maintaining motivation in the face of obstacles. This is the first practical exercise I’ve found to really get at the “big why” in a deep and meaningful way.

Let’s look at Dean’s example:

Name DEAN GRAZIOSI  Date1/1/2019

LEVEL 1:  What is important to you about becoming successful?

ANSWER:  I WANT TO OWN A HUGE HOUSE ONE DAY

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LEVEL 2:  Why is it important to you to OWN A HUGE HOUSE ONE DAY?

ANSWER:  I WANT MY PARENTS TO BE ABLE TO LIVE WITH ME

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LEVEL 3:  Why is it important to you to HAVE YOUR PARENTS LIVE WITH YOU?

ANSWER:  I NEVER WANT MY PARENTS TO STRESS OVER MONEY AGAIN

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LEVEL 4:  Why is it important to you to NEVER LET YOUR PARENTS STRESS OVER MONEY AGAIN ?

ANSWER:  I WANT TO SHOW THEM HOW MUCH I LOVE THEM

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LEVEL 5:  Why is it important to you to SHOW YOUR PARENTS HOW MUCH YOU LOVE THEM?

ANSWER:  I WANT THEM TO SEE HOW WELL ROUNDED I’VE BECOME

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LEVEL 6:  Why is it important to you to SHOW YOUR PARENTS HOW WELL-ROUNDED YOU’VE BECOME?

ANSWER:  SO THEY KNOW I MADE SOMETHING OF MY LIFE

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LEVEL 7:  Why is it important to you to PROVE THAT YOU’VE MADE SOMETHING OF YOUR LIFE?

ANSWER: I DON’T WANT MY PARENTS TO EVER BE DISSAPOINTED IN ME LIKE THEY ALWAYS WERE GROWING UP

Okay, there’s a 7 levels deep exercise example from Dean Graziosi. Notice the greater insight gained as Dean asks and answers “Why is that important?”

Dean’s motivation for success went from wanting a big house, to wanting to prove his worth and value to his parents. The insights revealed here help one become aware of, and draw from, their deeper emotional motivations.

For what you want ask why it’s important to you. Answer, and ask why the answer matters to you. And on, and on – 7 times.

7 Levels Deep Exercise

LEVEL 1:  What is important to you about (_____________)? 

ANSWER:  

LEVEL 2: Why is it important to you to (answer from level 1)?            

ANSWER:  

LEVEL 3: Why is it important to you to (answer from level 2)?

ANSWER:  

LEVEL 4: Why is it important to you to (answer from level 3)?  

ANSWER:  

LEVEL 5: Why is it important to you to (answer from level 4)?  

ANSWER:  

LEVEL 6: Why is it important to you to (answer from level 5)?    

ANSWER:  

LEVEL 7: Why is it important to you to (answer from level 6)?    

ANSWER: 

I encourage you to try this exercise right now. Not only will you gain some deep insights, you’ll also tap into the emotional well driving your actions. Once you tap this emotional motivation well, you can accomplish any goal.

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